The future of eCommerce – expert advice from Nigel Wilkinson at WNW Design LimitedClick here to view the transcript
In 2012 mobile-commerce grew by a staggering 300% with 80% of the 7 million smartphone and tablet owners in the UK shopping online.
This means if you are selling online then simply having a responsive design won’t do, you need a mobile specific version or an App because if customers can’t buy easily from you then your competitors will get the sale.
Over 50% of people admit to using their mobile for comparison shopping or reading product reviews, whilst shopping in High Street shops!
Other technologies will be driving change in the next few years.
Most Smartphones already have Near Field Communication or NFC capability, which allows contactless payment systems, which retailers in the UK have been slow to respond to but are now seeing the benefits.
Just by tapping your mobile against a terminal, payment happens automatically, much like swiping an Oyster Card on the London Underground.
Building on this technology is the Virtual Wallet, for example the Apple Passbook, which stores information from Loyalty Card, Tickets, Boarding Passes, Gift Tokens and Special Offer Coupons.
So when you buy Tickets on your phone, instead of arriving at the Theatre with Paper Tickets that have been sent in the post you will have the information in your Virtual Wallet, on your mobile device.
The huge advantage for Businesses is in the cost savings, instead of the Theatre printing tickets, which then have to be put in an envelope, addressed, stamped and posted, the information is immediately available to the customer, with little effort or cost.
There are many other benefits for business;
Customers with Special Offer Coupons are more likely to make repeat purchases.
Loyalty Cards build an understanding of customer buying patterns, enabling targeted marketing, which is far more relevant and effective.
Massive cost savings from streamlined business process. Reduced cash handling and payment straight into the bank account.
The list is endless. The Future of Ecommerce is Mobile and the future is happening right now.