Selling online with Shopify – In a nutshell, expert advice from Dan Wiseman from Web Wise MediaClick here to view the transcript
It’s incredibly easy to use and very powerful.
These are my top tips to get you started.
Firstly, think about your company branding.
If you already have an established business, you will already have a logo, colour scheme and house-style.
Your web designer will create a unique shopify theme that contains your branding elements and all the page layouts.
If you don’t want to work with a web designer, you can often find gorgeous off-the-shelf themes and customize them to fit.
Don’t forget that over half of all online sales take place on a mobile device, so it is hugely important to get a layout that works well on all devices.
Once your shopify website is up and running, it is essential to get the word out.
The simplest and most affordable way to do this is to get on social media and share the good news.
Twitter for example is an excellent platform to post about your products, your industry and your company culture.
Try and keep it fun and informative rather than a constant sales pitch!
There are some fantastic advertising tools on twitter, and facebook now, and for a few pounds each day, you can quickly drive traffic to your products.
Finally, its worth mentioning the importance of working with a shopify partner.
We have access to an extended development area, as well as a great deal of knowledge and experience with the platform.
This will save you time, money and stress, and ensure launching your online store is easy and profitable!