Public Speaking for Business – expert advice from Celia Delaney at Delaney & Hart LimitedClick here to view the transcript
One is that a live audience is a captive audience – they very rarely boo or walk out, so they have to listen to your message all the way through, whereas with email, direct mail and social media, they may never even see your message, never mind get to the end of it!
Secondly, it’s a superb way to engage with people. There is nothing that beats chemistry in this world and you can create that chemistry and demonstrate your expertise at the same time by telling great stories, giving examples of ways your product or service has worked and most importantly answering people’s questions and objections right there on the spot.
It’s also a low cost marketing tool -it takes some of your time to prepare and to go out and speak – but why wouldn’t you want to be face to face with your customers It’s a perfect opportunity to learn more about them in order to create further products and services that meet their needs.
So have I convinced you to speak?! I hope so. So let me tell you what i see as the 5 Ps that will make speaking work for you.
The first thing to make sure you demonstrate is Passion. If you don’t believe in what you are offering, why should they?!
Then, before you get up to speak, think about Product. What do you want them to do next? There’s no point getting them to fall in love with you and then not having a next step. Be clear on what you can offer them and then offer just that and nothing else. Don’t get greedy.
Next, you want to make sure you are speaking in front of the right People.
Don’t beat yourself up if you do a great speech and no one buys if you were speaking to the wrong audience. Define your ideal client and find out where they gather, then go speak to them!
Now, your Presentation has to be top notch too ?- make sure you understand some of the fundamentals of speech writing AND have a great structure that allows you to promote your product in a non-salesy way.
Finally, Personality. I suggest you have one.
So that’s the five Ps of Speaking to Promote your Business. I wish you all the very best with your SpeakingSuccess.