John Hind from Compass Resolution – High viewing numbers
John recorded a video about resolving conflict in the workplace which has become massively successful on YouTube and is currently the highest performing video in the channel. With a little help from Bitpod John has made further videos providing his prospects with valuable information and is now one of the leading video resources in his field.
Danny Frayne from Quickprint – Nervous about being in front of a camera
Having never been involved with video production Danny was understandably nervous about being on camera. After a number of practise runs and a few script changes we helped Danny to enjoy reading his script and add inflections and body language that made the process feel more natural.
Adrian Hemmings from Simpkin Edwards – Featured video on website homepage
Another popular video on YouTube from Simpkin Edwards’ Adrian Hemmings prompted the company to feature their In a Nutshell video on their company home page. Adrian discusses cash flow forecasting which is still a popular topic today.
Shaun Durham from Crisp CPD – went on to make six further videos
After a taste of video marketing Shaun decided to commision his own series of videos to cover the fascinating subject of emotional intelligence. Shaun made one video per month over six months to enable him to perfect each script and learn from the feedback of the previous videos.
Richard Hussey from RH Copywriting – High number of clickthroughs from YouTube video
Each In a Nutshell video features a trackable link back to the contributors website. Richards video focussing on writing news articles achieved the highest amount of clickthroughs back to his website from viewers on YouTube. Richard provides further guidance on his website helping draw remote viewers in for further resources and information.
Ben Travers from Stephens Scown – 73% viewer retention
YouTube provides statistics on many areas of your videos performance with special emphasis on view retention. Ben’s video on IP and copyright showed that viewers watched an average of 73% of the video. As averages are easily affected by ‘passing’ viewers this is an excellent result suggesting a timely topic and good presentational performance.
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